new era detriot tigers black hats

new era detriot tigers black hats -

While wandering through Google Plus the other day, I ran across a video "CEOs suffer from social paralysis" by?Thomas Power. Power, chairman and founder ofEcademy.com, essentially posits that CEOs are rewarded for things like reducing costs, automating processes and producing short term results, none of which social media is good for.

Credit: hockeydino.com

Well, maybe it helps reduce advertising costs with more efficient digital, but that's not enough for the C-suite. To them it all seems too chatty and frivolous.

What drives CEOs?

That got me thinking about one of my favorite books "Freakonomics", new era detriot tigers black hats a non-traditional economics text that explores behaviour as explicable by incentives.

Stock price, the expectations of investors, revenue, margin, market share, production volume and so on are what drive CEOs. They are incented to raise the stock price, provide market gains, and to deliver dividends to investors. All the while, they are performing a balancing act between the board and employees, and keeping an new era detriot tigers black hats eye on their own bonuses and stock options.

Telling a CEO you can't deliver Return on Investment (ROI) on social media but you expect "return on engagement" is about the same as saying you're seeking permission to hunt for unicorns. It simply won't fly.

To embed social media into an organization you need executive sponsorship, which means you need to align your program with their motivations. Connect the dots for the leadership new era detriot tigers black hats team on how this helps them do their jobs and you just might get their support.